Effectively communicating with customers through social media, like Twitter, provides endless possibilities. Ford provides a perfect example of how to integrate Twitter in the conversation. Ford has appointed Scotty Monty as its official “Head of Social Media.”

Ford’s Social Media Guru boasts a Ford Twitter Page full of important information and conversations for stakeholders. Through the effective use of Twitter Ford continues to build a brand image of forward thinking innovation while listening, responding and reacting to stakeholder issues.

As you can see, Twitter is a key component to Ford’s social media plan and overall communication goal. Through Twitter, Ford takes part in conversations with key stakeholders, such as customers, employees, and anyone else interested in the very latest important information from and about Ford.