Every day social media influences and impacts the lives of millions of people. For this reason alone, one must engage and learn about the factors that influence their lives. I keep hearing a reoccurring theme that keeps surfacing in conversations on social media—resource allocation and social media management.

Keeping your email box fresh and voicemail empty is big responsibility for most of us. Now we have tweets, updates, blogs, and niche networks, such as LinkedIn added to the list. Every day, people spend countless hours engaging with emerging media of various sorts

Today we have massive blog communities, micro-media, video aggregation, life-streams, and social networks such as Facebook. How does one harness the madness?

Weather you’re a Fortune 100 company or a soccer mom, life is easier when you’re organized and in the know. And to really engage means you will be heard loud and clear. But how do you keep your media sources organized in order to ensure consistency in messaging? How can you monitor everything at once?

While no single Social Media Management System (SMMS) manages all social medial. Quite a few systems are robust enough for enterprise use. SMMS can make staying on top of one’s social media tactics easier to manage. For personal use, however, we have TweetDeck Hootsuite. Even Microsoft is stepping into the game with MS Outlook 2010’s Social Connector. The MS Social Connector keeps your business or personal social networks fresh with a few clicks. Additional options include the SMMS solutions below. For $1700 smackaroos you can purchase the Forrester Research report. Or you can review the a short list here:

• Awareness Networks: Social Marketing Hub
• Buddy Media
• CoTweet
• Distributed Engagement Channel
• Hootsuite
• Jive Software
• KeenKong
• MediaFunnel
• Mutual Mind
• Objective Marketer
• Postling
• SocialTalk
• SpredFast
• Telligent Systems
• TweetDeck
• Friendfeed
• Sprinklr
• Strongmail
• Vitrue
• Wildfire